Global consumer goods / Marketing, Senior Brand Manager (Senior Marketer)

Responsibilities:
As Senior Brand Manager t for the Japanese market for the product brand, lead the development of the business plan.
・Develop brand value propositions, concepts, appeal points　through consumer research to identify Japanese consumer needs and provide input to R&D and design teams
・Develop toolkit of business initiatives for the brand (TV commercials, magazine ads, digital banners, sampling, in-store activities, etc.), deploy and execute them to the brand team in Japan
・Lead creative agency to produce TV commercials, etc.
・Manage marketing budgets for the brand and projects